Grassy Roots

Date: 2024
Role: Art Director, Designer, Illustrator
Association: The Fantastical

Grassy Roots wanted to expand retail sales beyond its store, starting with packaging that would stand out on the shelf while remaining recognizable to existing customers. The goal was to create a cohesive system that could scale across product lines while staying true to the brand’s wholesome, grounded aesthetic.

I led the packaging design for dressings, soups, and prepared foods, managing the process from initial concept through final production-ready files.

The final designs introduced a fresh pattern and structure, bringing consistency to the lineup while keeping the look clean, simple, and true to the thoughtfully made foods Grassy Roots is known for. The new packaging helped bring the brand into additional retail spaces, including Tendercrop Farm and Marshview General Farm Store.