Grassy Roots

Date: 2024
Role: Art Director, Designer, Illustrator
Association: The Fantastical

I led the design for Grassy Roots’ dressings, soups, and prepared foods, managing everything from initial concept and inspiration to final production-ready files. Every step was guided by the goal of creating a cohesive system across all product lines. It was important for the design to stand out on the shelf while staying true to the Grassy Roots that current customers know and love, so as the brand expands into spaces, it’s instantly recognizable.

The final design builds on the brand’s wholesome, grounded aesthetic while introducing a new pattern and structure that unifies the products. The result is clean, simple packaging that reflects why people love Grassy Roots, with fresh, flavorful, and thoughtfully made foods.