By The Sea Coffee

Date: 2026 - Present
Role: Art Director, Illustrator, Designer, Marketing Consultant, Website Designer, Content Creator
Association(s): Freelance

By The Sea Coffee is all about great coffee, coastal living, and the people who make a community feel like home. The goal was to capture that personality in a custom merchandise collection customers could bring into their everyday lives.

I started by hand-drawing and vectorizing custom illustrations inspired by the iconic coffee trailer, signature cups, and seaside surroundings, bringing them to life across quality sweatshirts, tees, totes, and mugs. Managing the project end-to-end, I held weekly status meetings, developed product mockups, coordinated vendor production, and helped create social media teasers to build anticipation while the collection was in production. To turn that excitement into sales, I designed and launched a dedicated e-commerce storefront, creating a seamless online shopping experience.

The merch drop was a huge success. The new storefront welcomed over 500 unique visitors in its first 48 hours, turning social media buzz into digital sales. Instagram creators and loyal followers also shared their new merch online, expanding the brand’s reach far beyond the coffee counter.

What began as a single merchandise collection has evolved into an ongoing creative partnership. Today, I continue to support the brand through website design and private event collateral.