About

I’m Isabella Schwartz, Art Director, Graphic Designer, and wearer of many hats. Based in Boston, with a background in marketing, I pair a sharp eye for design with a business-first mindset, translating brand goals into elevated visuals across digital, print, and social platforms.

I design with purpose, creating work that drives business and delivers kick-ass creative. At The Fantastical, I lead design for brands like White Elephant Resorts and Klaviyo, guiding projects from concept to execution. I have carried that same approach to clients across the automotive, cannabis, and retail industries, each with unique challenges that have shaped my ability to think on my feet, adapt seamlessly, and deliver creative solutions that work.

What sets me apart is my ability to stay rooted in strategy. I don’t start with the mood board—
I start with the business. From there, I craft creative systems that reflect the brand’s purpose, voice, and vision.

Outside of the office, I keep my creativity sharp: learning Portuguese, working toward my captain’s license, traveling, creating custom watercolors and greeting cards, and managing branding, content, and guest experience for my family’s boutique villas, Casas D’Arramada, in the Azores. This hands-on, entrepreneurial side fuels the work I bring to the table every day—hardworking, detail-driven, and never one-size-fits-all.