Good Life Kombucha

Date: 2021
Role: Art Director, Designer, Illustrator
Association: Package Design

As the lead designer for the hypothetical brand Good Life Kombucha, I created a visual identity and label design built to stand out in a crowded market. Research indicates kombucha resonates most with health-conscious, middle-to-upper-class millennial women—a demographic that gravitates toward clean, modern, and vibrant aesthetics. Every element of the final packaging was crafted to reflect these preferences, creating an approachable product consumers feel good about reaching for.