Good Life Kombucha

Date: 2021
Role: Art Director, Designer, Illustrator
Association: Package Design

As the package designer for a hypothetical company, Good Life Kombucha,
my goal was to create a label that captured the brand's essence and attracted the attention of its target audience when placed on the shelf. Research shows that kombucha is most popular among health-focused millennial women in the middle to upper class, who tend to favor packaging that is minimal, modern, fresh, and that they feel good about consuming. These findings informed the direction of the final design.