Charlie Weld Music

Date: 2024, 2026
Role: Art Director, Designer
Association(s): Freelance

Charlie Weld is a local singer-songwriter pursuing her music career in Nashville, TN. Our collaboration began in 2024 while she was attending Berklee College of Music. Looking to translate her bold, vibrant, and magnetic personality into a visual identity, we set out to create something undeniably Charlie.

Starting with a custom logo inspired by her own handwriting, we built a brand book and a collection of live-performance assets, including business cards and a custom stage backdrop, to establish a cohesive look across every touchpoint.

Most recently, I partnered with Charlie and her team of directors and stylists for the See You Around music video. To match her concept of shifting through career-inspired costumes, I developed unique logos for each persona, along with custom art cards featured throughout the video to anchor the visual storytelling.