Curio Spice Company

Date: 2021
Role: Art Director, Designer, Illustrator
Association: Package Design

For this project, I selected Curio Spice Company in Cambridge, MA, reimagining its brand identity through a functional and visually striking shopping bag. My goal was to create packaging that felt true to Curio’s values while enhancing the customer experience.

I designed the bag to be shorter in height, tailored to fit Curio’s distinctive spice tins and other products. To support multiple tins or fragile items, I created a custom cardboard insert that store staff can easily place inside the bag to keep purchases secure and protected. For the logo, I intertwined Curio’s initials to symbolize the strong relationships the company cultivates, both with spice farmers around the world and within its local community. These choices reflect my research into Curio’s target audience and my intention to create a design that resonates with their brand story and customers’ needs.