Boon Beauty

Date: 2021
Role: Art Director, Designer, Illustrator, Copywriter
Association: Package Design

I developed a hypothetical product line called Boon, inspired by the idea of “an occurrence of events by chance in a happy and beneficial way.” This meaning shaped the brand’s core mission: a haircare line dedicated to making curly hair textures hydrated, happy, and healthy.

For this project, I designed the packaging for the loose-curl collection, with the full system envisioning additional lines tailored to wavy, tight, and coily textures. My goal was to express Boon’s mission through high-end, cohesive packaging that clearly communicates each product’s purpose, application, and benefits. Together, the designs form a unified visual language that strengthens the connection across the entire line.