The Bluefin Blowout
Date: 2022
Role: Event Organizer Assistant, Retail Manager, Designer
Association(s): Lyon-Waugh Automotive Group
I worked alongside the marketing team at Lyon-Waugh Automotive Group to plan, promote, and execute the Bluefin Blowout. The Bluefin Blowout is a non-profit tuna fishing tournament, with all proceeds benefiting the Alzheimer's Association. The Bluefin Blowout is the second-largest Alzheimer's fundraiser in the US and the world's largest Bluefin Tuna fishing tournament. We successfully reached our goal of raising $500,000 for the Alzheimer’s Association.
My role in the Bluefin Blowout was to create a retail environment during the 4-day event, as well as an online platform where our customers could easily navigate and shop for the highly coveted 2022 Bluefin Blowout merchandise. Leading up to the event, my team and I were responsible for the following:
Selecting the apparel
Working with our network of vendors to ensure optimal prices within our budget
Competitively pricing and positioning the merchandise
Creating an engaging and navigable retail layout
Implementing and overseeing the online selling platform
Fulfilling online orders
Devising a social media strategy to market our products
Due to these efforts, The Bluefin Blowout retail shop exceeded expectations with a year-over-year increase of 35% (compared to 2019).
Get Hooked.
Here is an example of the social media content used to promote the official Bluefin Blowout apparel.
