DownRiver Ice Cream
Date: 2021 - 2023
Role: Art Director, Website Designer, Social Media Strategist, Designer, Photographer, Copywriter
Association(s): DownRiver Ice Cream
As the website designer and social media marketing strategist for DownRiver, a mom-and-pop ice cream shop in Essex, MA, I was responsible for designing and maintaining a user-friendly website and social media platforms. This consisted of photographing fun and exciting content, communicating relevant information, and engaging with current and prospective customers. During my time in this position, I increased DownRiver's Instagram following by 56%.
So Good You Can
Almost Taste It.
Below is DownRiver’s Instagram feed. My goal was to create and share content that made our customers crave their favorite DownRiver flavors.